The Outlet Shops of Grand River is an outlet shopping destination located outside of Birmingham, Alabama, with over 70 retail outlets, a drive-in movie theater, mini-golf, food venues, and family-focused events. An ongoing design client since 2013, The Outlet Shops of Grand River has changed its brand style to adapt to market changes and growth. The brand style remains fluid with color usage while keeping design and layout standards consistent in print marketing, facility signage, outdoor graphics, digital media, website graphics, social media graphics and print advertising.